Sunday, May 10, 2015

FANDANGO Debuts Original Video Series “I LOVE MOVIES” With First Episode Featuring NBA All-Star Dwight Howard! @Fandango


Weekly Series to Showcase Cultural Influencers Including Reba McEntire, Tony Hawk, Evander Holyfield, Slash, Darius Rucker, Al Roker, Larry King, and Others, and Run on Fandango Movieclips on YouTube, Hulu, Roku and Samsung’s Milk Video Service.

Fandango, the nation’s leading digital destination for moviegoers with 36 million unique visitors per month, launched today a new original video series, “I Love Movies” featuring pop culture influencers outside the film industry sharing meaningful movie memories throughout their lives. Guests will include athletes, musicians, television personalities, innovators and others, talking about iconic movies from all genres such as “The Sound of Music,” “Rocky,” “Finding Nemo,” “The Spy Who Loved Me,” “The Naked Gun,” “Purple Rain,” “National Lampoon’s Christmas Vacation,” and many more.




The first episode featuring NBA All-Star Dwight Howard launched today and can be viewed across Fandango’s digital network, including Fandango Movieclips, the number one movie trailer and content channel on YouTube, and Fandango channels on Hulu, Roku and Samsung’s Milk Video Service. New episodes will be introduced in the coming weeks starring Grammy Award winner Reba McEntire, skateboarding icon and X Games gold medalist Tony Hawk, five-time heavyweight champion Evander Holyfield, rock legend Slash, country music artist Darius Rucker, TODAY co-anchor and weatherman, Al Roker, award-winning TV host Larry King, with more debuting throughout the summer. Interviews were conducted by New York Times bestselling author and writer-at-large for Esquire Magazine, Cal Fussman.

“The influence of movies on our culture is far reaching and personal, as we all have favorite film memories,” said Fandango Chief Creative Officer and series creator, Sandro Corsaro. "With our series, we sought out a wide array of notable personalities to uncover why they love movies. The stories were surprising and unexpected, and we’re excited to share how the power of movies helped shape the paths of some extraordinary people. There is incredible relevance and authenticity to this series that we know will resonate with our audience." 

“I Love Movies” is the first original series to be produced under the company’s new video brand, Fandango Movieclips, which was formed after the successful acquisition of Movieclips, the largest movie trailer and content network on YouTube, in April 2014. Since Fandango’s acquisition, Movieclips subscribers have increased by 49%, adding 3.2 million to its network of more than 9.8 million subscribers. Video views are also up 71% year-over-year, with an average of 350 million video views per month. Over the past year, the Fandango Movieclips team has published more than 6,500 movie trailers and original videos to its digital network, including over 200 exclusive trailers.

The series will be supported by a summer-long promotional campaign celebrating the joys of moviegoing. The program will feature celebrity pro-social events, VIP movie screenings, summer festival sponsorships, social media activations and widespread television advertising. Fandango will also be giving away a year’s worth of free movie tickets, every day throughout the summer.

About Fandango
Fandango, the nation's leading moviegoer destination, sells tickets to more than 26,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones. Fandango's top-ranking movie ticketing apps, with 46 million downloads, are available on the iPhone and iPad, Android, and many other platforms. Fandango is enjoyed by more than 36 million online and mobile visitors each month, according to comScore. Film fans also find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.


Disclosure: I will receive a fandango gift card in exchange for this post. No other compensation was exchanged or received.

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