P&G’s 2011 Give Health social sustainability program is helping consumers find simple ways to give back without having to donate a lot of money or time. According to a recent P&G/Ipsos survey, most women (75%) would like to support causes they care about without donating a lot of money, however many are unaware that options exist that enable them to not only save, but help others in the process. 87% said they would use a coupon if it provided a donation to a cause.
On Sunday, June 5, a special edition of the P&G GIVE HEALTH brandSAVER coupon booklet will be distributed in newspapers across the country, with discounts for P&G brands. For each brandSAVER coupon redeemed, one day of clean drinking water will be donated to people in developing countries through the P&G Children’s Safe Drinking Water Program – so consumers can save money AND give back.
Nearly one billion people across the world lack access to safe drinking water, and waterborne diseases remain a leading cause of illness and death in the developing world.
Inspire Your Network to Help Provide clean drinking water
Join P&G and the Children’s Safe Drinking Water Program (CSDW) to provide clean drinking water to children in need. Here are three simple actions you can take to inspire your network and help:
Join GIVE HEALTH on Facebook.
Look for the GIVE HEALTH P&G brandSAVER coupon booklet on June 5, 2011 in your local newspaper. Each coupon redeemed = 1 day of clean drinking water donated (equivalent to $.02).
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