“At Coppertone, we’re dedicated to championing a worry-free life in the sun for everyone, focusing solely on developing innovative and expert sun protection. That’s why we’re approaching this year’s Whipped launch in a new and different way,” said Lisa Perez, Marketing Director, Suncare at Bayer. “Sunscreen lovers will have a chance to interact with and learn all about Coppertone Whipped through creative content, in-store product samplings, trusted beauty influencers, and more on-the-ground experiences.”
This season’s activities demonstrate the brand’s commitment to helping people enjoy their favorite outdoor experiences while assuring them their skin is well protected with Coppertone. Check out some of the ways the brand is bringing Coppertone® Whipped to outdoor enthusiasts this summer:
- Promoting the ProtectMy Social Media Sweepstakes and Contest, in which people have the chance to win multiple prizes, including a $5,000 trip! ProtectMy encourages people to share what they want to protect most this summer through social media channels. (Contest ends 7/4/2017)
- Partnered with Simply Stylist to create a one-of-a-kind pop-up experience in Miami entirely dedicated to Coppertone® Whipped. The event included teaming up with influential panelists such as Ali Fedotowsky-Manno, Nastia Liukin and Dr. Elizabeth Hale, who educated attendees about the importance of sun protection. Learn more about Ali’s experience on her blog at www.AliLuvs.com and take a look at the rest of the event!
- Teaming up with several additional influencers and beauty bloggers to offer tutorials for incorporating Coppertone® Whipped into daily skincare routines.
- Partnering with The Skin Cancer Foundation on its new program, Destination: Healthy Skin, to promote healthy sun protection practices, provide free skin cancer screenings, and sample Coppertone® Whipped.
- Sponsoring Disney•Pixar’s Cars 3: Road to the Races Tour, to gear up for the big release of Disney•Pixar’s Cars 3 on June 16 in 3D! Coppertone® will be on site at the nationwide tour sampling sunscreen and creating a racer pit crew encouraging visitors to take part in a tire changing activity and photo-sharing opportunity.
About Coppertone:
Coppertone® is a leader in sun protection and is dedicated to championing a worry-free life in the sun for everyone. The brand is committed to transforming the suncare category and continually providing consumers with high-quality products unlike anything else on the market. Coppertone utilizes cutting-edge research from its Coppertone Solar Research Center to consistently innovate its family of sunscreen products and provide expert sun protection to all ages. It employs a robust process for testing the safety and efficacy of its products, so that consumers can be assured that their skin is protected when they use Coppertone sunscreens. Coppertone is distributed and marketed by Bayer. To learn more, visit coppertone.com.
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